Brand Design
Designing a Character, Building a World.
A single shirt design for a convention sparked the birth of a mascot — complete with a backstory, character art, and a 3D model used across campaigns. It’s proof that when a design connects, it can evolve into something far bigger than planned.
What started as a simple idea turned into a full character ecosystem: merch lines, promotional assets, event displays, animations, and a visual identity that became a core part of the brand’s storytelling.
Brand Experience
I’ve had the chance to work with both new and well-known companies, helping each one sharpen how they present themselves. My role often includes creating ad campaigns, refining product imagery, and supporting collaborations with other brands. No matter the size of the team, the goal stays the same — build visuals that make the brand feel confident, cohesive, and impossible to ignore.